Even if you aren’t familiar with mineral makeup, you’ve probably heard of Bare Escentuals, the big boy (or girl, as it were) in the world of mineral cosmetics. You may have seen them on your favorite cosmetics website, on your TV during a sleepy Sunday afternoon, or on QVC, with whom they’re celebrating their 9th anniversary in April 2007.

While the popularity of mineral makeup has only recently exploded, you might be surprised to find that Bare Escentuals has existed as a company since 1976. It was then that they introduced their revolutionary mineral foundation, called bareMinerals ®. What made this foundation innovative was the fact that it was 100% pure minerals, with no additives whatsoever.

The rest, as they say, is history. Bare Escentuals is now the most well known mineral makeup company in existence. Their mineral makeup kits are top sellers on any site that carries them, and many women are introduced to the world of mineral makeup through them.

The Bare Escentuals Product Line

BareMinerals Foundation, along with Mineral Veil, are the cornerstones of the Bare Escentuals cosmetics line. These were the first mineral makeup products that I ever tried, and they’re at the top of the list for many women who are looking to try mineral makeup for the first time. I was amazed by the amount of coverage that I could get with just a smidgen of the foundation, and the mineral veil worked well beyond my expectations.

The foundation has an SPF of 15, so it protects your skin from damaging UV rays, and it is available in a range of colors from Fair 1.0 (for porcelain complexions) to Deepest Deep (for rich espresso skin).

Other perennial Bare Escentuals favorites include their thorough Get Started Kits, available in a variety of tones, and specialty Get Started Kits for the eyes.

Bare Escentuals has been expanding their product line at a good pace, recently introducing products like the groundbreaking RareMinerals ™ Skin Revival Treatment, the Smoky Eye Tutorial, Wearable Eye Kits, and Blendable Eye Kits.

With more people discovering the benefits of using mineral makeup every day, the future certainly looks bright for Bare Escentuals. Can’t wait to see what they have in store for us!

Copyright 2007, Mineral Makeup Central. Reprinting of this article is prohibited without permission.

Tags: Bare Escentuals, Get Started Kit, mineral makeup, Mineral Veil, Rareminerals